Stinson Leonard Street Creates National Program to Boost Innovation, Collaboration and Client Service
MINNEAPOLIS (March 20, 2017)—With the goal of growing and developing the firm in a way that best serves the needs of its clients in a rapidly changing legal marketplace, Stinson Leonard Street LLP announced the formation of the firm's National Client Strategies Board. The board includes partners from the firm's 13 offices who will engage with many of the firm's clients and other market leaders across a variety of industries to develop innovative ways to align the firm with the evolving legal needs of businesses. Todd Noteboom, a nationally known litigator and a member of the firm's Board of Directors and Executive Committee, will serve as Chair.
Noteboom and the other members of the National Client Strategies Board will use client and industry leader feedback to inform important firm decisions on such key issues as lateral recruiting, investments in new markets and practice areas, technological advancements and innovations, and new methods of legal service delivery.
"Lawyers tend to prefer the status quo and, when they do consider change, often make decisions about their firms in an insular way that does not involve the clients," Noteboom said. "This initiative will go much further than client interviews and feedback. The program focuses on partnering with our clients, making meaningful changes in how we do business, and allocating our resources to better serve the firm's clients." The goal is more focused collaboration and communication among the firm's practice areas and industry groups, as well as improving the quality and efficiency of client service throughout the firm's eight-state footprint.
"We applaud Stinson Leonard Street for this innovative effort to incorporate input from clients into the firm’s long-term strategic approach," said Mashenka Lundberg, Chief Legal Officer at Denver-based CoBank. "Stinson works hard to understand our legal needs as a financial services company and to meet those needs."
The National Client Strategies Board is an integral part of the firm's strategic plan, which, among other components, identifies opportunities to form deeper client relationships through consistent delivery of high-quality, value-based legal services. "The needs of our clients are changing all the time. In order for our law firm to continue to thrive, we need to listen carefully to our clients, work more diligently to collaborate for their benefit, and look for innovative ways to deliver the high quality and efficient legal services they expect." said Mark Hinderks, Stinson's managing partner. "Todd is the perfect choice to spearhead this program. Borrowing on his experience and leadership, we plan to be ahead of the curve on this one."