The Truth About False Advertising Webinar
Join us as we address the definition of false and misleading advertising claims, the various avenues for challenging a competitor's false advertising, the FTC's Endorsement Guidelines and a company's duties with respect to expert and consumer endorsers, and issues specific to organic, natural and "green" advertising claims.
Gain insight on these questions and more ...
- Can your company sufficiently substantiate its advertising claims?
- Do you have a legitimate basis to challenge your competitor's comparative advertisements?
- Are you providing the appropriate disclosures for expert and consumer endorsers?
- Is your company at risk for false claim challenges to your natural, organic, and green representations?
Thursday, May 19
11 a.m. - 12 p.m.
Register online for The Truth About False Advertising Webinar.